[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.auxilia.cz\/cestami-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.auxilia.cz\/cestami-reklamy\/","headline":"Cestami reklamy","name":"Cestami reklamy","description":"Pokud chcete n\u011bco prodat, mus\u00ed se o tom dozv\u011bd\u011bt co nejv\u00edce lid\u00ed. M\u00e1-li se o tom dozv\u011bd\u011bt co nejv\u00edce lid\u00ed, mus\u00ed b\u00fdt vytvo\u0159ena \u00fasp\u011b\u0161n\u00e1 reklamn\u00ed kampa\u0148. M\u00e1-li b\u00fdt kampa\u0148 \u00fasp\u011b\u0161n\u00e1, mus\u00ed b\u00fdt vystav\u011bna na z\u00e1kladn\u00edch poznatc\u00edch a principech\u2026 \u010ceho si u reklam m\u016f\u017eete v\u0161imnout nebo \u010deho byste se u reklamy","datePublished":"2023-06-08","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.auxilia.cz\/author\/#Person","name":"","url":"https:\/\/www.auxilia.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"auxilia.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.auxilia.cz\/wp-content\/uploads\/img_a316116_w2583_t1527068336.png","url":"https:\/\/www.auxilia.cz\/wp-content\/uploads\/img_a316116_w2583_t1527068336.png","height":0,"width":0},"url":"https:\/\/www.auxilia.cz\/cestami-reklamy\/","wordCount":573,"articleBody":"Pokud chcete n\u011bco prodat, mus\u00ed se o tom dozv\u011bd\u011bt co nejv\u00edce lid\u00ed. M\u00e1-li se o tom dozv\u011bd\u011bt co nejv\u00edce lid\u00ed, mus\u00ed b\u00fdt vytvo\u0159ena \u00fasp\u011b\u0161n\u00e1 reklamn\u00ed kampa\u0148. M\u00e1-li b\u00fdt kampa\u0148 \u00fasp\u011b\u0161n\u00e1, mus\u00ed b\u00fdt vystav\u011bna na z\u00e1kladn\u00edch poznatc\u00edch a principech\u2026 \u010ceho si u reklam m\u016f\u017eete v\u0161imnout nebo \u010deho byste se u reklamy m\u011bly dr\u017eet?Z\u00e1klady a n\u00e1kladyPokud budete cht\u00edt vytvo\u0159it reklamu, je z\u00e1hodn\u00e9 dodr\u017eovat zab\u011bhl\u00fd princip a jakousi \u201e\u0161ablonu\u201c. Podle rozlo\u017een\u00ed hemisf\u00e9r mozku (kreativn\u00ed a analytick\u00e1) je efektivn\u011bj\u0161\u00ed um\u00edstit text napravo a obr\u00e1zky vlevo. Co se textu t\u00fd\u010de, m\u011bl by b\u00fdt takov\u00fd, aby:a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 byl dob\u0159e \u010diteln\u00fdb)\u00a0\u00a0\u00a0\u00a0\u00a0 uv\u00e1d\u011bl vlastnosti produktuc)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 zv\u00fdraz\u0148oval slova vyvol\u00e1vaj\u00edc\u00ed emocid)\u00a0\u00a0\u00a0\u00a0\u00a0 p\u0159\u00edmo apeloval na z\u00e1kazn\u00edka (Ne: M\u016f\u017eete p\u0159ij\u00edt. Ano: P\u0159ij\u010fte!)e)\u00a0\u00a0\u00a0\u00a0\u00a0 zaujal (pou\u017eit\u00ed r\u016fzn\u00fdch druh\u016f p\u00edsma)f)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 byl zapamatovateln\u00fd (nap\u0159. se r\u00fdmoval)\u00a0U obr\u00e1zk\u016f by se m\u011blo db\u00e1t na:a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 p\u0159edstavivost z\u00e1kazn\u00edka \u2013 obr\u00e1zky um\u00edstit tak, aby si z\u00e1kazn\u00edk mohl p\u0159edstavit jejich pou\u017eit\u00ed (nap\u0159. uk\u00e1zat produkt vyndan\u00fd z\u00a0obalu, naaran\u017eovan\u00fd)b)\u00a0\u00a0\u00a0\u00a0\u00a0 podtrhnut\u00ed obsahu \u2013 tedy zm\u00edrnit k\u0159iklavou barvu fotky a rad\u011bji zv\u00fdraznit textc)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 um\u00edst\u011bn\u00ed loga do prav\u00e9ho doln\u00edho rohuV\u00a0p\u0159\u00edpad\u011b um\u00edst\u011bn\u00ed ti\u0161t\u011bn\u00e9 reklamy do novin je nejstrategi\u010dt\u011bj\u0161\u00ed um\u00edst\u011bn\u00ed na jejich za\u010d\u00e1tek nebo na konec. Je samoz\u0159ejm\u011b v\u00fdhodn\u011bj\u0161\u00ed rozvrhnout si um\u00edst\u011bn\u00ed reklam a sta\u010d\u00ed jen mal\u00fd prostor pro ka\u017edou jednotlivou z nich, ale d\u016fraz by m\u011bl j\u00edt na \u0161irok\u00fd z\u00e1b\u011br a pestrost \u2013 tedy obs\u00e1hnout v\u00edce novin a \u010dasopis\u016f men\u0161\u00edm form\u00e1tem. Um\u00edst\u011bn\u00ed propaga\u010dn\u00edch materi\u00e1l\u016f v\u00a0ti\u0161t\u011bn\u00e9 podob\u011b b\u00fdv\u00e1 dra\u017e\u0161\u00ed, proto si rozmyslete, co se V\u00e1m vyplat\u00ed.P\u0159ijdou za V\u00e1mi (aneb skryt\u00e9 reklamy)N\u011bkter\u00e9 reklamy V\u00e1s mohou p\u0159ekvapit, ani\u017e tu\u0161\u00edte, \u017ee jde o c\u00edlenou propagaci. Jde p\u0159edev\u0161\u00edm o tzv. skryt\u00fd marketing, kdy nap\u0159. spole\u010dnost plat\u00ed lidem, aby chodili po ulici a mluvili o jejich v\u00fdrobc\u00edch, \u010di v\u00fdrobky doporu\u010dovali sv\u00fdm zn\u00e1m\u00fdm. Ti pak pod domn\u011bnkou, \u017ee jde o up\u0159\u00edmn\u00e9 doporu\u010den\u00ed, p\u0159istoup\u00ed ke koupi mnohem ochotn\u011bji. Je to velice \u00fa\u010dinn\u00e1 metoda, kter\u00e1 je ov\u0161em vesm\u011bs aplikovateln\u00e1 pouze u ji\u017e zn\u00e1m\u00fdch zna\u010dek. U nov\u00e9 zna\u010dky by m\u011bli lid\u00e9 probl\u00e9m zapamatovat si ji jen d\u00edky zm\u00ednce dvou \u201ekolemjdouc\u00edch\u201c, p\u0159\u00edpadn\u011b by tomu v\u016fbec nev\u011bnovali pozornost.Reklamy tedy m\u016f\u017eeme rozd\u011blit na skryt\u00e9 a otev\u0159en\u00e9 \u2013 to jsou z\u00e1kladn\u00ed typy v\u00a0marketingu. U t\u011bch otev\u0159en\u00fdch jde odhalit jejich triky l\u00e9pe a m\u016f\u017eete si u nich v\u0161imnout v\u00fd\u0161e popsan\u00fdch jev\u016f. Hor\u0161\u00ed je to se skryt\u00fdm druhem propagace, kter\u00fd nemus\u00edme v\u017edy um\u011bt rozpoznat. Proto se ujist\u011bte, \u017ee n\u011b\u017e koup\u00edte n\u011bjak\u00fd produkt, zjist\u00edte si jeho v\u00fdhody i nev\u00fdhody. I tady plat\u00ed heslo: d\u016fv\u011b\u0159uj, ale prov\u011b\u0159uj!                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Cestami reklamy","item":"https:\/\/www.auxilia.cz\/cestami-reklamy\/#breadcrumbitem"}]}]